Betcha Can't Give Away Just One!

50,000 Likes in a week for Ruffles Canada

After seeing our success with Juniper Park for Ruffles USA (100,000 Likes in 48 Hours), Frito-Lay Canada saw some potential. So they called up their agency (BBDO Toronto), who then called us with the concept of a "Mancave".

We then developed the creative, designed and built the coupon giveaway app. We also wrote the copy inhouse, which agencies usually do themselves when they work with us, so that was a fun bonus. Best of all, since we had the backend for a Ruffles coupon giveaway on Facebook already developed, we were able to repurpose some code, and pass savings along to BBDO, who passed them along to Frito-Lay. Everyone wins!

After escaping from a scarily bland suburban living room, the user descends level by level as they go through the steps of entering the contest - winding up in the very deepest of Mancaves. The campaign generated over 50,000 likes in its first week, and at the time of this post Ruffles Canada boasts 80,000 likes. We're really eating up Facebook campaigns these days. Get it? Eating up?

Posted by nate
October 26, 2011 - 4:33pm

TAGS: bbdo / facebook / giveaway / Ruffles