Liftopia

Liftopia is the largest online and mobile marketplace for lift tickets and other mountain activities. We engaged with them for a year’s worth of good times as their Agency of Record, acting as the brand design and execution partner for all marketing campaigns. These campaigns were both B2B and B2C and included Liftopia’s major yearly marketing initiatives like Best In Snow and the Mountain Collective partnership (https://mountaincollective.com/). We were also available for all small, quick-turnaround projects from email templates to in-office signage, to designing B2B presentations, complete with data visuals.

Frontend development was another focus of our scope of work with Liftopia. In addition to websites for Best In Snow and Mountain Collective, we built out social media ads, campaign microsites, banner ads, and other digital communications. We worked extensively with WooBox software for multiple B2C marketing promotions.

We utilized Liftopia’s extensive datasets with the development of their End Of Season reports. While dry to an outsider, these data visualisations were eye candy for a ski resort management team and were key in Liftopia’s ongoing strategy to present their data in a clear, concise and constructive manner to their partners.