CLIFF YOUR RIDE
Turns out hucking a car off a cliff and blowing it up is exactly as much fun as it sounds.
Auto Trader Canada's "Cliff Your Ride" contest was an exciting couple of months we spent working with John St. The contest allowed users to submit video evidence that their crappy car should be driven off a cliff and exploded. Then, those videos were voted on.
We developed the look and feel, logo, bilingual contest experience, banner ads and promotional video for the contest. Once the winner, Felix, was chosen, we shot backstory of him in his hometown, Montreal. Then, we directed the event video (which, yes, involved chucking Felix's car off a 90-footer and blowing it up) and edited it in 3 days. The event was shot by Freeride, our ski buddies down the street in Nelson, BC.
We love it when we get to work on things as diverse as moodboards, backend contest engines, 3D animation, design & directing all in one project. Things go boom!