Being G3’s Agency of Record for over a year enabled us to work on a tonne of rewarding work together. We started with a brand visioning session, which resulted in the new brand direction, manifesto and strategy. Those became the foundations for a new visual language, photography treatment and brand guidelines.
Our work included creating product colour ways, skins and ski graphics, motion graphics bumpers, video shoots, stickers and much more. We created a slew of packaging, including for their new skins. We collaborated with G3 and Form3 on the skin wallet, which holds the skins in the package, is openable to touch and feel the product and lives on as the skin “bag” when you’re carrying them in your pack.
We also concepted and executed multiple campaigns, which had relatively small amounts of paid media pointing to deeper dives into the campaign stories online. This allowed us to keep budgets in check, while still delivering a longer-form brand experience across mediums.