Sea to Sky Air Rebrand
Sea to Sky Air is a locally-owned air tourism company. Their mission is for locals and visitors to leave their flight experience feeling connected, renewed, hopeful, inspired, and amazed.
The team at Sea to Sky Air was motivated and ready for a big brand shakeup, to help reinforce their commitment to their mission, and further strengthen their efforts towards growing a sustainable and impactful company.
To facilitate these efforts, Vacuum ran an intensive one-day Identity Exploration (IdEx) workshop with all key stakeholders, with the goal of developing a set of key messages that would serve to direct all marketing endeavors moving forward. The workshop consisted of exercises developed to refine the company’s vision: who we are, why we’re here, and who are we talking to. With the findings gleaned from this impactful workshop, Vacuum was able to develop a detailed findings document, which included the key messages.